In Film Branding

In Film Branding. Imagine advertisements with their overt tags and symbols of Brand value and you can get a clue of what overt forms of media advertising looks like; mostly in-your-face types. [...]

Many years ago, I had seen the film, Godmother by Vinay Shukla. It was based on Santokben Jadeja, a female don who reigned over the port city of Porbandar and was a liquor baroness. In that film, [...]

Every land has its own history, but just like almost every Indian says, “India ki to baat hi kuch aur he” as our country is also the land of remarkable history. The movie ‘Parmanu: The Story of [...]

The world is soft on the surface but cruel inside, and if you close your approachable gates to guard your interests, then it doesn’t mean that you are an introvert. To have a meek personality and [...]

“Life has got no specific purpose for each breathing soul on this earth,” said by the voice that came from the deep inside of me. So, then what is the meaning of life? Why and how do we drive [...]

Just like any other Bollywood film, 102 Not Out is based on the importance of relationships. But this flick is on screens in a quite unusual way. This light-hearted film, starring the legends [...]

When a captain cannot righteously gesture his mates in the correct direction, the ship will definitely either be lost in the fog or wreck into possible pieces. Ohk… that was quite a story like [...]

A middle-class man is like the stuff between two pieces of bread (defined as Sandwich). He is surrounded by enormous problems, and to solve them becomes his daily routine. But Dev Kaushal in [...]

Each day in the life is always full of surprises, which may be good or bad and temporary or permanent. It has got things that are never planned. But those Hichkis eternally prove to be beneficial [...]

PARI is a word that pleases the innocent hearts of children. But the Director Prosit Roy intended to give his audience a horrendous flick with this pretty term. Horror films are expected to chill [...]